Neuromarketing techniques go beyond questionnaire and focus group interviews. It provides information on consumers’ intrinsic motivations. Consumers’ responses to the questionnaires may sometimes not reflect their real life behaviours by being under the pressure; they think they should give the right answer because they are hesitant. Neuromarketing techniques go beyond these problems and extrapolate from…
Determination of the right strategies by the companies in digital provides a competitive advantage. The number of companies considering investing in technology exceeds 80%. This rate is expected to increase more and more in the coming years.
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin.
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin.
One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin.
